Wealthy people wear minimal jewelry. How the richest women in the world dress. What we're talking about is brand image

The “closet buster” movement is gaining momentum.

“Fast Fashion” is coming into fashion. This is when people deliberately “don’t bother” about their style. And in the morning they put on the first thing they felt when they were asleep.

This is the answer of the best representatives modern world to the imposed culture of “following trends.” But it's not just about protest.

Today, what is fashionable is what is “practical” and does not take “too much time.”

The trend, oddly enough, was started not by a fashionista, but by a businessman. Steve Jobs. Everyone knows that in the second half of his life he adhered to the same dress code: blue classic Levi's jeans, a black turtleneck and white New Balance sneakers.

Mark Zuckerberg does much the same. He doesn't cheat on dark blue jeans and a gray T-shirt or sweatshirt.

It was at the instigation of these two that the phenomenon became mainstream. At least in the United States.

If you've ever wondered why the hell some billionaires wear the same “UG” every day, although they can afford absolutely any clothes, then here are 6 compelling reasons why they do it.

1. Fewer decisions means less fatigue.

This phenomenon has already been noticed and proven by psychologists. It’s even written about on Wikipedia. The point is that it makes no difference to your brain whether you make an important decision or not. He will spend as much energy deciding what to wear before going to the office as deciding whether to ask his boss for a raise.

For people who make important decisions every day, removing even one daily issue from life is already something. Refuse to answer “unnecessary” questions - and you will have more mental space and energy for other important matters and tasks.

This rule is followed, for example, by US President Barack Obama.

“You may have noticed that I only wear gray and blue suits. I'm trying to reduce the number of decisions I make. And I don't want to think about what I should eat or wear. I have many others important issues, demanding answers!”

All details related to his wardrobe and food are decided by his wife Michelle.

Mark Zuckerberg does the same for the same reasons. Moreover, the young billionaire still drives an old Honda Accord. He just doesn’t want to change the car so that he doesn’t have to waste time “adapting” to it.

Well, you get the idea: this guy doesn't buy a Ferrari just because he doesn't want to learn how to drive it!

“I feel like I can't do my job if I spend my energy and energy on stupid and unnecessary things in life rather than dedicating myself to creating new products and services,” he explains.

We don’t even know how much we can accomplish if we don’t do anything extra in life. But once you start doing this, you will realize that you have discovered new life, full of freedom and opportunity!

Five years ago, I first tried to participate in the Project 333 experiment. The point is to reduce the number of items in your personal wardrobe to 33 in three months. Wild simple idea It also turned out to be wildly useful.

I quickly discovered the main benefit of a minimalist wardrobe: you give yourself the gift of time. In the morning, it becomes easier for you to get ready for work. You don't waste time on tedious shopping. Spend less time on washing and ironing.

3.Less stress.

Mathilde Kahl, an art director from New York, also wears the same outfits every day. She believes that this allows her to get rid of the “extra stress” associated with the need to think about her appearance within minutes of waking up.

“Is this too formal? Is this somehow vulgar? Is this dress too short? No matter what choice I made, I often regretted it later on the street. Now I know that silk White shirt and black trousers are always a great choice. And you said no to one more source of anxiety during the day,” she explains.

4. Less time is wasted.

Christopher Nolan has created some of the coolest commercial films in history. “Beginning”, for example. Or Interstellar. And also “The Prestige”, “Memento” and the last two “Batmen”.

So, in an interview with the New York Times Magazine, he said that “deciding every morning what to wear means wasting your life.” Now he doesn’t change his tight dark jacket, blue shirt and black trousers.

Nolan is concerned not only with the problem of solutions, but also with the time spent shopping and then folding and rearranging clothes in the closet.

5. This is a sign of maturity.

Alice Gregory, a writer from New York, in an interview with J.Crew magazine noted that people should treat clothes as a uniform, but the fashion industry has fooled them into thinking about it.

“Clothing is the cheapest, easiest and smartest way to feel like a celebrity. And if you continue to dress up until now, then this is rather a sign of mental immaturity. Because with age, all people's priorities change. Only as you get older do you realize that comfort is more important fashion trends", she explains.

Alice herself always wears only dark sweaters and jeans.

6.Less money will be wasted.

The average American spends $1,700 a year on clothing. Ukrainians spend about 10% of their budget on it. It may not seem like much, but in most cases you spend money on clothes even though you don’t need them at all. In 1930, the average American woman owned 9 outfits. Now there are 30 of them, and this number is growing.

If you were less careful about your image, you would probably find better uses for this money.

We are representatives of a society that is drowning in unnecessary things. People need at least a breath of freedom in their everyday consumer slavery. Try something new: Get rid of half the contents of your closet! And you will realize that you still have room to grow. Mentally.

After all, those who embrace the principles of minimalism perform better, experience less stress, are less likely to be distracted, spend less money and have more peace of mind in their lives.

We often evaluate people by their clothes and involuntarily form an impression of a person by looking at how he is dressed. However, if you look at richest people planets, not always according to them appearance one might say, here they are, billionaires. Just remember the same Steve Jobs, whom we most often saw in a black turtleneck and blue jeans.

Today we decided to take a look at how the richest women in the world dress.

Alice Walton

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The only daughter of Wal-Mart founder Alice Walton is worth $46 billion. In clothes, she prefers the classics: formal suits, elegant dresses and sophisticated accessories. Interesting glasses are another feature of Alice's style.

Lauren Powell Jobs

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Many people know Lauren as the wife of Steve Jobs. However, she herself does not sit idly by. Mrs. Jobs owns a huge stake in Disney, and she also recently acquired a stake in The Atlantic. In addition, she founded several non-profit projects. Lauren is a regular guest not only of business publications, but also of glossy magazines. Her incredible sense of style is nothing short of inspiring!

Miuccia Prada

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At 69 years old, Miuccia Prada is not only a fairly wealthy woman, but also a very bright and cheerful woman. Show up on the red carpet as Zeliboba? Why not! Miuccia enjoys life and proves that fashion suits all ages.

Francoise Bettencourt-Meyers

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33% of the shares of the world famous brand L’Oreal belong to 64-year-old Francoise. In 2017, her income was more than $40 billion, but it cannot be said that the heiress to the cosmetics empire is trying to stand out from the crowd with bright outfits. Not at all. On the contrary, Françoise prefers monochrome looks with unusual details and accessories.

Ivanka Trump

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Ivanka belongs to the type of people who grew up in golden swaddling clothes. But from childhood, little Ivanka was told that she had to achieve everything. Which, in fact, is what she did: she graduated from business school, built a career and is leading her own projects. Ivanka's style always follows new trends, but without fanaticism. She dresses stylishly, expensively and without excesses.

Elena Baturina

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Elena Baturina is the richest woman in Russia, her fortune is 1 billion dollars???? she earned it on her own. She is a co-founder of the Inteco company, chairman of the supervisory board of Inteco Management, creator of an international high-class hotel chain and owner of shares in Gazprom and Sberbank. Now Elena is purchasing real estate???? in the UK and the USA, and together with her husband, ex-mayor of Moscow, Yuri Luzhkov, manages the Weedern horse breeding concern. In her free time, the businesswoman plays tennis, golf, skiing⛷, collects photos, works of art and vintage cars????, in her park there are no less than fifty of them. Baturina created the Noosphere charity foundation, which deals with issues of religious tolerance, and also funds Be Open, which supports young designers around the world????. ❓What can you say about the entrepreneur? #energomania #energomaniaekb #energomaniaekaterinburg #energomaniapeople #success story #baturina #elenabaturina #forbeswomen #energomaniasuccess story #rechargeable batterieskaterinburg

Posted by #energomania (@energo_mania) Feb 26, 2018 at 1:57 PST

Compared to the women from this selection, Elena Baturina’s fortune is a drop in the ocean, but still she is one of the wealthiest ladies in Russia and the CIS. Elena's style is far from modern trends, but if she is so comfortable, then why not? He can afford it!

Sheikha Moza

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Sheikha Moza is the second of the three wives of the Emir of Qatar, Sheikh Hamad bin Khalifa al-Thani. She has seven children, and manages to be involved in social and political activities. The Sheikha manages to masterfully combine tribute to traditions in her images, and at the same time she has more than once been recognized as the most stylish woman planets. Her personal fortune is estimated at $7 billion.

According to Forbes, every year the number of women who become rich and increase their fortunes is constantly growing (the only exception was 2016, when there were 7 fewer billionaires on the legendary list). If in 2010 the business publication included only 91 ladies in its ranking of billionaires, then by 2019 their number increased to 243. The dynamics are definitely promising.

Moreover, one of the women included in the 2019 Forbes list managed to establish new record. 21-year-old model Kylie Jenner, who earned last year$1 billion, becoming the youngest billionaire in modern history. Let us remember that even Facebook founder Mark Zuckerberg was included in the legendary list only at the age of 23.

Using the example of the world's 20 leading billionaires, we decided to figure out what and how to do in order to appear in the Forbes ranking (small spoiler: the shortest path is to be born into a rich family, but it is not the only one).

Francoise Bettencourt Myers

Age: 65 years old
A country: France
State:$49.3 billion
What he does: co-owner of L'Oréal

The French entrepreneur and granddaughter of the founder of L'Oreal first appeared on the Forbes list last year, and in 2019 rose to 15th place and became the leader among women. 33% of L'Oreal shares passed to her in 2017, when her mother died , Liliane Bettencourt (who held the lead in the Forbes “women’s” list for many years). Françoise Bettencourt Myers became a worthy successor to the family business, because under her, the company’s income continued to grow, and the share price rose by 17 percent in 2018. that the Frenchwoman has been involved in the affairs of L"Oreal for a long time - since 1997 she has been on the board of directors. In addition to business, Françoise is the president of a charitable foundation founded by her family, which supports the development of French science and art.

Alice Walton

Age: 69 years old
A country: USA
State:$44.4 billion
What he does: co-owner of Walmart Corporation

Although Alice Walton was born with a silver spoon in her mouth (her family owned and still owns the world's largest retail chain Walmart), she did not immediately join the family business. Instead, the young graduate of Trinity University (Texas) decided to first work on her own, starting in the field of economics and finance. And only after gaining enough experience in analytics and brokerage did Alice take a share in her father’s company, which still brings her impressive dividends. In addition to business, however, Alice, like any self-respecting rich woman, patronizes art, finances political parties (Republicans are regularly awarded the honor of receiving her money) and gets involved in scandals - for the American woman, they are associated with drunk driving. By the way, in 2011, Alice Walton opened the Crystal Bridges Museum in her hometown of Bentonville, Arkansas. The permanent collection features American art from the colonial era to the modern era, including works by Charles Wilson Peale, Andy Warhol, Norman Rockwell and Mark Rothko.

Jacqueline Mars

Age: 79 years old
A country: USA
State:$23.9 billion
What he does: Chairman of the Board of Mars Incorporated

Jacqueline also inherited her share in the “sweet” company. She is an anthropologist by training, but her lack of knowledge and experience in business does not in the least prevent her from earning a huge fortune from the sale of famous chocolates. Jacqueline Mars joined the family business in 1982 (she began working as the head of the food division), and today she owns 1/3 of all shares of Mars Incorporated. Meanwhile, the family company is not Jacqueline’s only source of income. Among other things, the woman serves as a trustee of the US Equestrian Team and is also on the board of directors of the Washington National Opera.

Yang Huiyan

Age: 37 years
A country: China
State: $22.1 billion
What does he do?: main shareholder of the development company Country Garden

Yang Huiyan is not only one of the youngest billionaires on the list, but also the richest person in China. The young Chinese woman received her fortune (70 percent of the shares of Country Garden Holdings) more than 10 years ago as a gift from her father, who, however, still remains the chairman of the family company (though not so rich anymore). It's likely Yang will take over when her father decides to step down, but in the meantime she's preparing to inherit the business: She graduated from The Ohio State University in 2003 and then returned to China to join her father's company in 2005 as purchasing manager, and a year later she was appointed executive director. The Chinese woman really does an excellent job of her responsibilities - this is evidenced by the sharp rise in Country Garden shares in 2018. In just four days of the exchanges' operation, Yang Huiyan's fortune increased from $23.6 billion to $25.6 billion. The talented businesswoman’s personal life is also fine: at the end of 2006, she married the son of a government official (after the young people were organized on a “blind date”).

Susan Klatten

Age: 56 years
A country: Germany
State: $21 billion
What does he do?: owner of the pharmaceutical company Altana and a major shareholder of the BMW automaker

The wealthiest woman in Germany, Susan Klatten received tasty shares in Altana and BMW as an inheritance from her father, but she did not simply squander the resulting fortune, but immediately began developing both companies in accordance with the requirements of new times. Frau Klatten received an excellent education in business administration in Switzerland, and before joining the family business, she previously worked in advertising and PR, as well as as an engineer at BMW. It was under her leadership that Altana grew from an average pharmaceutical company into the third largest company in Germany - Susan still actively advocates investing in chemistry and medicine to discover new innovative drugs. IN currently the woman is the sole owner and vice-chairman of Altana, whose annual sales exceed $2.5 billion. It also owns shares in Nordex AG (a European company engaged in the development, production and sale of wind energy equipment) and SGL Group (a leading manufacturer of carbon products).

Lauren Powell Jobs

Age: 55 years
A country: USA
State: $18.6 billion
What does he do?: co-owner of Apple Inc. and The Walt Disney Company

Today, Lauren is remembered in the press as the widow of the legendary Steve Jobs, but a successful marriage (and inheritance) is not the only thing this woman can boast of. Behind her is an education at the prestigious Stanford University, dozens of social and scientific projects, as well as active participation in Apple Inc. and The Walt Disney Company. In 2004, Laurene Powell Jobs founded the Emerson Collective, a non-profit organization that annually invests millions of dollars in the development of information technology, business and promising startups. In 2017, Emerson Collective became the majority owner of one of America's oldest and most respected literary magazines, The Atlantic. According to the Washington Post, the organization plans to become the sole owner of The Atlantic in 2020-2022. Another famous project of Laurene Powell Jobs was the College Track organization, founded in 1997. For more than 20 years, it has successfully worked to improve the standards of school education in the United States and also provide support to talented students.

Abigail Johnson

Age: 57 years
A country: USA
State: $15.6 billion
What does he do?: Chief Executive Officer of Fidelity Investments

Abigail is the third generation of the Johnson family to hold a leadership position at Fidelity Investments (the company serves investors around the world). Today, in addition to asset management, the woman receives additional income from her 24.4% shares - this situation makes her not only one of the richest billionaires of our time, but also one of the most active. Johnson also always keeps up with the times, which allows Fidelity Investments to stay ahead of its competitors. Her company uses cryptocurrencies, and in 2018 it launched a platform that allowed investors to trade in Bitcoin.

Iris Fontbon

Age: 77 years
A country: Chile
State: $15.4 billion
What does he do?: owner of the mining company Antofagasta

The widow of billionaire Andronico Luxis, Iris Fontbona is today considered the richest person in Chile. The woman and her children receive income both from the activities of the family company and from their shares in the Bank of Chile, several local transport companies and two resorts in Croatia.

Gina Rinehart

Age: 65 years
A country: Australia
State: $15.2 billion
What does he do?: owner of the iron ore company Hancock Prospecting

Kwong Siu-hing

Age: 90 years
A country: China
State: $15.1 billion
What does he do?: largest shareholder of Sun Hung Kai Properties

Kwong Siu-hing is the widow of the founder of Sun Hung Kai Properties, the largest property developer in Hong Kong. She served as chairman of the company from 2008 to 2011 after her eldest son Walter left this post as a result of an acute conflict with his own brothers, Thomas and Raymond. Today it remains Sun Hung Kai's largest shareholder with a 26.58% stake. Her three sons were expected to inherit equal shares of this vast fortune upon her death, but since Walter died in 2018, it is likely that the wealth will be redistributed among his children and brothers. Meanwhile, Thomas and Raymond currently already have a large fortune. In 2017 they ranked 77th Forbes list, and also ranked as the fourth richest person in Hong Kong.

Charlene de Carvalho-Heineken

Age: 64 years
A country: Netherlands
State: $14.2 billion
What does he do?: Co-owner and CEO of Heineken

The daughter of Fredi Heineken, the founder of the brewing company of the same name, inherited 25% of Heineken shares after her father's death in 2002, as a result of which she instantly became the richest entrepreneur in the Netherlands. Since then, Charlene has not only developed the family business, but also gradually introduced her husband and son into it, and also expanded the company’s activities in new countries.

Wu Yajun

Age: 55 years
A country: China
State: $9.4 billion
What does he do?: Co-founder and Chairman of Longfor Properties

In 1993, spouses Wu Yajun and Cai Kui founded Longfor Properties, a holding company that provides investment in Chinese real estate and related services. However, with the divorce of the owners in 2012 ex-husband Wu Yajun stopped working on the company's affairs. Before the Chinese woman got into real estate, she managed to graduate from the Faculty of Navigation Engineering at Northwestern Polytechnic University and work at the Qianwei Meter Factory. Then Wu Yajun decided to change her field of activity and got a job as a journalist at the China Shirong News Agency. At that time, the agency had connections with the construction bureau of the Chongqing municipal government, which proved extremely useful for Yajun when she entered the real estate business. Since its founding, Longfor Properties has developed rapidly and was soon able to establish itself in its segment. Wu's vast fortune is managed by a firm called Wu Capital, which was founded in 2013. She specializes in investing in technology companies including Uber and Evernote.

Blair Parry-Oakden

Age: 69 years
A country: Australia
State: $9.3 billion
What does he do?: co-owner of media conglomerate Cox Enterprises

In the Australian press, Blair Parry-Oakden is referred to as “the billionaire you've never heard of.” A native of the United States, Blair has lived in Australia for many years, where she owns 25% of the local media conglomerate Cox Enterprises. The woman again inherited her fortune, but she does not want to join the family business, leaving the reign to her brother and aunt. Without doing anything at all, she has already surpassed in the ranking richest women Australia to its compatriot Gina Reinhart in 2016. However, the active Gina regained her “crown” a year later, which she still holds to this day.

Kirsten Rausing

Age: 66 years
A country: Sweden (UK)
State: $7.9 billion
What does he do?: co-owner of Tetra Pak

Tetra Pak is a transnational company specializing in the production of packaging and equipment for processing liquids. food products, was founded in 1951 by the Swede Ruben Rausing, Kirsten’s grandfather. This company offered new technology aseptic packaging, which is still very popular today. Thanks to it, it became possible to produce and sell drinks (juice, milk, etc.) in cardboard packages instead of glass bottles. Today, Kirsten Rausing and her two brothers own equal shares of the company and also sit on the board of directors. In addition, the woman breeds horses at her own stud farm, Lanwades Stud, and is also the director of the British Bloodstock Agency. Already for a long time Kirsten Rausing lives in the UK and regularly appears on lists of the richest people in the United Kingdom.

Massimiliana Landini Aleotti

Age: 76 years
A country: Italy
State: $7.4 billion
What does he do?: co-owner of the pharmaceutical company Menarini Group

Massimiliana Landini Aleotti and her three children inherited a major Italian pharmaceutical company after the death of Massimiliana's husband, Alberto Aleotti, in 2014. Menarini Group was founded back in 1886. Alberto Aleotti began working there in 1964 and bought the company from its previous owners in the early 1990s. Currently, the Menarini Group is a pharmaceutical giant with 16 production sites and more than 17,000 employees worldwide. The company's annual revenue is $4 billion. Due to her advanced age, Senora Massimiliana retired from business management, passing this mission on to her children - daughter Lucia and son Alberto Giovanni.

Christy Walton

Age: 70 years
A country: USA
State: $7.2 billion
What does he do?: Walmart shareholder

The American became related to one of the richest families in America when she married John Thomas Walton, the son of Walmart founder Sam Walton. In 2005, her husband died in a car accident, resulting in Christy Walton inheriting about 1/6 of his fortune - mainly shares of Walmart, First Solar and Arvest Bank. Her son, Lucas Walton, inherited approximately a third of John's estate. The woman is actively involved in charity work: in addition to participating in the life of the Walton Family Support Foundation, which specializes in supporting educational institutions, she collaborates with such non-profit organizations as the Philanthropy Roundtable, the San Diego Museum of Natural History and the Mingei International Museum. In 2006, Walton donated her own old Victorian house, which was built in 1896, to the international community foundation ICF. After that, she also donated $4 million to the organization to preserve the building.

A country: Mexico
State: $6.7 billion
What does he do?: Femsa shareholder

Eva Gonda Rivera is the widow of Eugenio Gara Laguera, former chairman of the Mexican beverage, logistics and retail company Femsa. Eva and Eugenio met when they were both still students at the Monterrey Institute of Technology, and got married in 1956. In 2008, Rivera became widowed, but became rich. Her late husband left her and her four daughters a large stake in Femsa. On this moment The woman is not involved in the business, and the company is managed by her son-in-law, José Antonio Fernandez, who is the president and CEO of Femsa.

Denise Coates

Age: 51 years old
A country: Great Britain
State: $6.5 billion
What does he do?: Chief Executive Officer of Bet365

Coates is the co-owner of Bet365 (along with his billionaire brother John). She graduated in econometrics from the University of Sheffield and then began working for bookmaker Provincial Racing. In 2000, Denise realized that the gambling business could become very popular in the virtual space, and registered the domain name Bet365.com. It took her about a year to create a full-fledged website for her project. In 2001, a new Internet platform for online betting was launched. As a result, Bet365 has grown into one of the world's largest gambling companies, with annual revenues of more than $2 billion. Interesting fact revealed in 2017: Coates became the UK's highest-paid executive, earning £217 million in the past 12 months. Thus, the salary of the company's director was more than double the total payments to employees of Stoke City, the second oldest professional football club in England, owned by Bet365. But the widespread criticism has apparently had no effect on Denise Coates' views on the matter. In 2018, she already paid herself $280 million.

Anne Walton Kroenke

Age: 70 years
A country: USA
State: $6.5 billion
What does he do?: Walmart stock owner

Ann Walton Kroenke is the daughter of Bud Walton, who helped his brother Sam create Walmart. She inherited part of her father's share of the business after his death in 1995. The woman received a medical degree and currently does not hold the position of either a board member or executive director of Walmart. In addition to shares in the family company, Ann Walton also owns the Denver Nuggets basketball club and the Colorado Avalanche hockey club.

Photo: Getty Images, Legion-media, www.udf.by, www.vestifinance.ru, www.altonivel.com, press service archives

Instructions

The first impression you make on people directly depends on your overall grooming. Clean skin, well-groomed hands - all this can be achieved without much expense using folk remedies or inexpensive skincare products. If you are not able to give yourself a flawless manicure on your own, look for an inexpensive “no pretensions” hairdresser near your home, the prices there are much lower than in beauty salons.

Pay special attention to the condition of your hair. They must always be clean - this is not even discussed. And none! Either you regularly update your color - or you don't dye your hair. A compromise option could be tinted shampoos - better than a natural tone. Dyed hair should either show the “hand of the master” or not be conspicuous; there is no third option. If you are wearing short haircut– don’t forget to update it on time; a hairstyle that has lost its shape will not make you look presentable. If regular visits to the master undermine your budget, grow it long hair, it will be enough to trim the ends once every few months.

Don’t skimp on bags and shoes – they should be of high quality and quite expensive. But you can afford to choose things that will “age” beautifully - for example, buy leather dyed in natural brown tones. Even shabby they will look stylish. Don't get carried away by extravagant styles that catch your eye. If you can only afford one pair winter shoes and choose bright green boots with rich decor - they will not always look appropriate, and besides, they will become familiar very quickly. Visit regularly - worn out heels or shabby heels do not fit with the “million dollar” image.

Choose your clothes carefully. It is better if it is made from natural materials - all other things being equal, cotton, wool, linen, and silk look more expensive than synthetics. Don't get carried away" interesting models“-inexpensive items with a simple cut will look better, and their origin will be more difficult to “calculate”. In addition, things “from the market” are usually distinguished by the quality of seams and decorative elements. The less noticeable they are, the better.

Keep an eye out for discounts and sales of old collections in branded stores. Not all models from the past season become obsolete immediately, but quality always remains quality. Do not disdain second-hand stores - you can buy high-quality and original clothes in great condition. The main thing is to be interested in the dates of delivery of new things and come on the first day in order to have time to skim off the “cream”.

Select your outfits carefully – not a single element in them should “stand out” from the overall concept of the ensemble. Try to ensure that your appearance matches the situation as best as possible - for example, for a picnic it is better to wear cheap jeans rather than office trousers. And make sure that your clothes are always clean, without puffs or pilling.

A person who looks presentable, successful and well-groomed always inspires favor and trust. The image of respectability contributes to the rapid establishment of contacts, the emergence of understanding, the location of the opposite sex, etc.

And to look like this, you don’t have to be the daughter of an oil tycoon - you just need to know a few secrets for creating your own expensive and stylish look.

12 lessons on creating an “expensive” look – style lessons for every day

Of course, when you have money, everything is easier. You can contact a stylist who will help you create an image, undergo a course of procedures in a beauty salon, choose expensive clothes in a fashion boutique, etc.

Alas, most of our citizens cannot afford such expenses.

But this is not a reason to give up, because there are many ways to look expensive without investing a lot of money.

The most important style lessons for your look:

1. White and black. When choosing your outfit for the day, stick to one color of clothing – neutral. “All in white” or “all in black.” Playing with fabric textures will add sophistication. And, of course, take care of your hair - it should look like you just left the salon.
2. Monochrome. An option for those who do not like monotony in their image. We choose a wardrobe in monochrome colors. We take one color as a basis, and then tastefully (!) “layer” other elements of clothing in shades of the chosen color. The emphasis is on the texture of the fabrics. For example, suede and knitwear, wool and leather, or silk and denim.
   
3. Clothes to order. There is no need to go to the studio. A talented seamstress can be found in your city and outside the studio. We draw an exclusive sketch (to the best of our ability) ourselves, and then give it to the seamstress and wait for the masterpiece. This method will help to dilute your wardrobe not with the same type of “market” items, but with stylish and fashionable ones that no one else will have.
4. Timeless style. It is not necessary to “run” behind seasonal trends, the best choice– a classic that always remains timeless. This option allows you to look expensive and makes it easier to create your own fashionable look. For example, we put on dark branded jeans and a beautiful T-shirt with a “V” neckline. Add to the image the right shoes and accessories.
5. The final accent. In this case we are talking about the details that complete the image. Just putting on a fashionable set of clothes is not enough; you must add, for example, a stylish hat, trench coat or raincoat. Small, but important nuance, which, moreover, can be removed at any time.
6. Gold. Let's not get carried away jewelry. Main secret The jewelry part of the image is small, but expensive. There is no need to hang a whole box of diamonds, chains and rings on yourself - one expensive bracelet or chain with a pendant is enough. In the absence of funds for gold, we choose high-quality branded jewelry (not market jewelry!). However, designer silver is always in trend! Cheaper, more accessible and also effective.
7. "Geometric" bags. Any woman knows that one of the most important items in her look is a high-quality expensive bag, which must necessarily match your ensemble. Don’t skimp on bags - don’t take them on benches near your house, “where it’s cheaper.” If your salary does not allow it, it is better to take 1-2 handbags, but expensive and universal ones. That is, suitable for any image. It is better to choose models made of smooth leather, preferably with a geometric shape. And, of course, with a minimum of details.
   
8. Light print. Not intrusive, bright and large-scale, but light, emphasizing your style. For example, vertical or horizontal stripes.
9. Your individual style. No decorations? Don't have a closet packed tightly with a mountain of expensive items? No problem! We create a harmonious image from what we have. The main task is to create your own unique style by adding a few catchy details. For example, a fashionable hat, scarf, wide belt, gloves, etc.
10. Updating your old wardrobe! Today there are a lot of ways to give old things a second life: make beautiful ones out of old trousers fashionable shorts, renew knocked-down shoe toes with rhinestones, decorate old worn jeans with embroidery, beads or other decor, sew a lot of fashionable pockets on worn shirts, etc. A little imagination, one “magic” basket with needlework - and voila! New fashionable image I'm ready now!
    
11. Spectacular hairstyle. Even beautiful, but simply flowing hair is far from a sign of an “expensive” look. Your hair should look like you just jumped out of the beauty salon 5 minutes ago and ran on to business. Start every day with styling. Look online for hairstyles that suit you and that you can do yourself. Don't forget about hair care! A “dear” woman’s hair is always in great condition, shiny with a healthy shine, and beautifully styled.
12. Cosmetics. One of the ways to emphasize the advantages and, as you know, hide the imperfections of the skin. You need to use cosmetics only in compliance with this rule and, of course, to a minimum, and not in “3 layers of plaster.”

And don't forget about perfume! Choose delicate and refined aromas - sophisticated, not cloying.

How to look expensive and well-groomed without special expenses?

Image, of course, does not “decide everything,” as they say. But a lot depends on the image. After all, at all times we are greeted “by our clothes” - from the business sphere to personal life.

It is important to always be on your toes and keep your finger on the pulse!

Here are a few more secrets for creating an image with “singing finances” in your wallet:

• Have you bought a new inexpensive item? Add some shine to it with details. For example, expensive beautiful buttons. Today, in sewing stores you can find real button masterpieces.
• If you are on the fashionable path of a dear woman, do not use knitwear in your look. At least in public. Also pass by suede.
• Fashion trends come to the background! An elegant classic should be your beacon. Buy yourself a blazer, a pencil skirt, a cardigan and a few more classic pieces that you can work with further, depending on the look you are creating.
• We select bags, belts and shoes exclusively from genuine leather. You can’t spare money for this.
• The polyester lining of the coat can be replaced with silk.
• Particular attention to hairstyle, makeup, choice of perfume - and, of course, to your hands. The hands of a dear woman are always well-groomed, neat, and with a beautiful, fresh manicure.
• We don't buy things at the market. Quit this bad habit and never go back to it. At sales in fashion stores (which happen twice a year), you can buy high-quality clothes at significant discounts.
• Don't grab everything when you go shopping. Learn to deny yourself nonsense and unnecessary rubbish so that you have enough money for worthwhile things.
• Don't buy cheap perfumes. Don't buy perfumes that are too sweet. Don't pour half a bottle of perfume on yourself at a time. The aroma should be light and refined.
• Get rid of bad habits, gestures and words. Dear woman will never allow himself to smoke like a locomotive in public, spit, swear and drink more than half a glass of wine in any company. A dear woman is always cultured, polite and is a “born” diplomat.
• When purchasing things, carefully check their quality – seams, lining, all zippers and buttons.
• No creases on tights, holes on socks, snags or pilling on clothes , old underwear and elongated knees on trousers or sweatpants. You should always look like a queen. Even if you spend the whole day at home alone, if you take out the trash or run out to buy bread.

Mistakes in the desire to look expensive and well-groomed - how to avoid bad taste and vulgarity?

Everyone is familiar with the word “vulgarity”. But, unfortunately, not everyone remembers him when choosing an image for the coming day.

This word became very popular among aristocrats after the revolution in France: this label was hung on representatives from the bourgeois class who had neither blue blood, nor knowledge and traditions, nor appropriate upbringing.

Nowadays, the “symptoms” of vulgarity have changed somewhat, but still the essence remains the same.

So, what not to do if you want to be an expensive woman - your potential mistakes in the image:

• Too catchy, bright, inept makeup. We remind you once again - beauty should be natural! That is, we carefully and discreetly emphasize the advantages and no less carefully hide the shortcomings. And nothing more! Only high-quality, well-thought-out makeup can become your “weapon,” but not the war paint of a girl from the village who first got her hands on cosmetics.
• Unnatural hair color. No green and purple, as well as red and blue “overflows”. This is “fashionable” for a girl of about 15, but not for an adult “dear” woman. Tired of monotony? There are many possibilities to change your hairstyle - cutting, perming, coloring and highlighting, etc.
• Don't overdo your manicure. Yes, nails should be well-groomed and beautiful, but not extended with a lot of sparkles, pebbles, etc. The ideal option is a stylish classic French on oval or square shaped nails (not triangular, not pointed!).
• Forget about eyelash extensions and creepy drawn-in (instead of plucked) eyebrows! Be closer to the image that Mother Nature gave you.
• Too much nudity. Open back dress – a good option to go out with a gentleman. But not for a shopping trip. You should also forget about too deep necklines, too short shorts and skirts and other things that reveal to the public what should be hidden from view.
• Bad taste is the main enemy. If you don't know how to walk in heels and high heels– choose different shoes. Thick platforms are for teenagers. The disheveled hippie look is for teenagers. Dress with sneakers - for teenagers. A translucent blouse with significant excess weight is tasteless. A tight dress with a too skinny figure is tasteless.
• No rhinestones or sparkles on clothes if there are too many of them. The emphasis in the image should be on one thing! If you sparkle like Christmas tree, talking about style is inappropriate. Are you wearing a bright scarf? Just stop there. No more bright details in the image. Decided to wear a sweater with a print? Choose everything else in one color, black or white.
• Skin substitutes are a categorical taboo. Everything should be natural. Ruffles, bows, an abundance of lace - also “in the firebox”.
• If you decide to slightly open any part of your body, adding seductiveness to your image, choose either your legs, your décolleté, or your shoulders. Opening everything at once is the height of vulgarity.
• Be careful with red! Yes, it is winning, “expensive” and attention-grabbing. But only under certain conditions: you ideal figure, not too much red, the image is laconic, competent and complete.
• Tights with large mesh , With " original patterns”, with a seal in the form of “cats”, etc. are vulgar! Choose the classics!

When creating your new expensive image, make allowances for age, body type, color type, etc.